A Microsite to Behold
Check out this microsite. Not just made in Japan, this site says the Onitsuka Tiger shoe is "Made of Japan." It's a simple premise brought to life by turning the shoe into a virtual Japanese blog search engine. Each small block is a link to a blog. Roll over and see what the blog is about. Double click and go to the blog itself. It's really a beautiful site (and a fun way to include the blogging community in a major campaign). Another fine example of a simple idea brought to life through an immersive, complex execution. From Strawberry Frog. Via Adrants.
