Grand Opening—The Concept Store

Every store owner knows the power of grand openings. If you play your cards right, there'll be dignitaries cutting ribbons out front, coverage in the local newspaper, and a flood of curious customers coming through the door. After that, the buzz dies off and, if national statistics are anything to believe, you're on a slow and steady course to going out of business in the next two years. But what if you could harness the power of the grand opening forever? That's just what Ben and Hall Smyth are trying to do with GrandOpening on the lower east side in New York City. Every three months, their tiny storefront will become something new. Right now, it's PONG, the only single-table ping pong parlor in world history (I didn't have time to research that, so I'm just guessing). What will GrandOpening become three months from now? Ah, the fun is in not knowing.


Via The Cool Hunter.