Impossible is Nothing
I just love this campaign from Adidas. It's intelligent, engaging, and inspiring. Here's a behind the scenes look at how the campaign was put together. There's just something captivating about watching these athletes struggle to express themselves in art. It makes them more human. It makes their stories more relatable. If you've only seen one or two of the spots where you live, be sure to go to the Adidas web site to view the rest of the campaign. Each spot is a gem. The web site itself is pretty amazing, too. Really smart work from 180 Amsterdam.
