The May Day Mystery
Advertising copywriters are trained to write clearly and succinctly. Here's one, however, who has mastered the art of obfuscation. For 26 years now, the University of Arizona's student newspaper has played host to one of the longest-running tease campaigns in the history of advertising. And the advertiser or message is no clearer now than when the first ad ran May 1, 1981. Cryptic ads, like the one above, have run every May Day since. Now known as the May Day Mystery, the ad campaign has been researched and chronicled online by former University of Arizona alum Bryan Hance. Here's what he has patched together so far. The ads are placed each year by a local attorney on behalf of his anonymous client. The puzzles and riddles seem to be the work of a highly intelligent and/or insane individual. And, unless this is a gigantic hoax, there seems to be a substantial prize locked away in a safety deposit box somewhere for whoever solves they mystery. More clues to come tomorrow, I'm sure. Happy hunting.
Via Neatorama.
