The World's Best Ad
This past weekend in Miami, Clio awards were handed out to the creative masters behind the world's best advertising. I went to the ceremony one year. Let me tell you, there is no shame in not winning. But there is a little shame in constantly having to get out of your seat to let people in and out of the row so they can claim their statues. People were high-fiving over me. One guy even knocked me in the back of my head with his statue.
The Clio people like to pretend they're the Academy Awards of the advertising industry. The shiny gold statuettes they hand out even look like Oscars. I prefer to remember 1991, when the Clio ceremony went awry and everyone stormed the stage and stole all the trophies. I'm not kidding. That's how much ad people love their awards.
Here is the TV spot that received this year's Grand Clio, one of the highest honors in adland. The spot was created by Leo Burnett Italy.
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