Wine for Dummies?
Here's a wine that strips away all pretense (as well as typically vital information such as grape varietal and vintage year). Wine That Loves is a new brand from the Amazing Food Wine Co. of New York. The idea is simple. Help consumers pair the right wine with the right meal. Love the packaging, which was developed by New York's Lippincott Mercer. No doubt, wine aficionados will be appalled. For them, the complexity of selecting and enjoying wine is a big part of the appeal. For the rest of us, this brand certainly makes wine less intimidating. But it also signals to the world (okay, the two other shoppers in the aisle) that we're ignorant about wine. It might be true, but it's hard to admit. Right now, my local cashier probably assumes I know my wine. I would hate to disillusion him. What about you? Would you try it? Why or why not?
Via Brandweek and Springwise.
Via Brandweek and Springwise.
Comments
I think this is a poor idea for wine drinkers or foodies. Less intimidating? Perhaps this would be true in the America of the 1960s or '70's. WIne consumption and knowledge/experience has experienced quite a growth since then.
Wine is not like cola If I purchase a generic brand of cola I expect it to taste like Pepsi or Coke. What is the case here? If one uses the example of a common red wine with beef can I expect this product to taste like a Mondavi Cabernet or a French Bordeaux? That's quite a difference. The potential for disappointment is huge.
On the food side, perhaps to many, pizza is just pizza. I would suggest that chicken is just not chicken. There is a substantial difference between BBQ, Southern Fried and curried. The potential for a disasterous conflict of taste is huge.
Who would select one of these generic wines? If they are inexpensive (cheap) that is one niche and I would suggest a heavily populated one. The appeal of many inexpensive wines is the fact that they mention they come from a certain kind of grape or a particular region. It may be aimed at the person who usually doesn't buy wine but is a guest who has been asked to bring a bottle. I would suggest such a selection shows little respect for a host - which may be noted. If it is aimed at a host, perhaps they could decant it but how many people do that?
It is, perhaps, a single instance conversation point.