Clever Elevator Ads—Up or Down?
First off, I'm not entirely convinced these elevator ads are real. The tubes that comprise the Interwebs are chock-full of fake ads these days (mostly made by clever students looking to dupe us old timers and take our jobs while we're not looking—I SEE YOU OVER THERE!). Nevertheless, I present all three of the above concepts as an intellectual curiosity. And I ask you: Are you cool with this? I mean, these are pretty clever ideas. I used to feel that an advertiser can invade my space a bit if he or she offers me a little something in return. Even a smile will do. But is a smile payback enough for not only invading our elevator space, but overpowering it? Personally, I don't feel entirely comfortable sharing tight spaces with scantily clad men, so that third concept is not my favorite. And ever since I was duped into clicking on a certain email web link back in 1995 or so, I don't do well with anything involving hands and pulling.
So what do you think? Is this kind of advertising too invasive? Or is it a fun advertising experience? Seriously, I'm not sure I know the difference anymore.
Via Medialne.
Comments
I think the Superman works for me because there is no "person" like the other 2 ads. Just the hands, and the "S" symbol. They still feel like ads.
I don't mind and don't feel like they are invasive, because in the back of my mind, I know it'll be removed eventually (and I too smile when I see well thought campaigns/ideas)... the movie won't be in theaters forever, and not every ad campaign can benefit from this type of advertising... but the trend is growing.
If it's full then you're going to be standing there thinking "Why are there two hands on the elevator door...and if you got on in the basement where they didn't change the outside of the doors, "What's Uma Thurman doing in here"?
As for the rights of advertisers to invade my personal space. Well my view is that unfortunately advertising is virtually the only media that people seem to put any thought into these days...I watch wall-to-wall reality TV in the hope that some decent ads will pop up in the breaks and read trashy tabloids in the hope that someone has done something clever with the center-spread and it doesn't contain "Brad and Angelina in Restaurant Bust-Up" or something similar.
Therefore I welcome a well-thought out advertising message, wherever it might be positioned!