29 posts tagged “advertising”
Poor child. As you can see, most vegetarians don't even have enough energy to dress themselves in the morning. Your gift of only a few dollars a day can help Alicia Silverstone buy a decent hamburger and get her life (and career) back. Operators are standing by.
I love this. To promote inflatable beach toys for the summer, Toys 'R' Us turned an advertising kiosk/column into an air valve for the entire world. What a fun and simple idea from Grey Worldwide, Duesseldorf.
Via AdGoodness.
...has self esteem issues.
Both of these print ads were honored with gold Clio awards last weekend. Both are fantastic, obviously. Simple but imaginative—just like the Lego brand itself. It's no fluke Lego has been behind some amazing advertising over the last few years. This is a client who understands creativity.
But pretend you're the client. You need to pick one idea to roll out in your new worldwide campaign. Your German agency (Jung von Matt AG) brings you the top idea. Your Singapore agency (Saatchi & Saatchi) brings you the bottom one. You know both are great, but you also know you have to choose one. Which do you choose and why?
First off, I'm not entirely convinced these elevator ads are real. The tubes that comprise the Interwebs are chock-full of fake ads these days (mostly made by clever students looking to dupe us old timers and take our jobs while we're not looking—I SEE YOU OVER THERE!). Nevertheless, I present all three of the above concepts as an intellectual curiosity. And I ask you: Are you cool with this? I mean, these are pretty clever ideas. I used to feel that an advertiser can invade my space a bit if he or she offers me a little something in return. Even a smile will do. But is a smile payback enough for not only invading our elevator space, but overpowering it? Personally, I don't feel entirely comfortable sharing tight spaces with scantily clad men, so that third concept is not my favorite. And ever since I was duped into clicking on a certain email web link back in 1995 or so, I don't do well with anything involving hands and pulling.
So what do you think? Is this kind of advertising too invasive? Or is it a fun advertising experience? Seriously, I'm not sure I know the difference anymore.
Via Medialne.
Via Beyond Madison Avenue.
Ad via The Ad Mad.
The average consumer is hit with approximately 5,000 commercial messages a day. Thankfully for you, many of those messages slide by without even registering on your radar. Advertising award show judges are not so lucky. I've been a judge myself. Believe me, it's painful. You're in a room with approximately 5,000 ads. And you're supposed to pay attention to every single one. After ad #2,000 or so, you pretty much stop reading the copy and just look for pretty pictures.
And how do you judge, really? You don't know what the client is trying to do. You don't know anything about the product. You don't even know if the campaign worked. Talk about subjective.
So why not give it a shot yourself. Here are three very good ads. All three feature excellent concepts, attention-grabbing layouts, and extraordinary art direction. Well, at least I think so. But it's in your hands now.
Pick the one Best in Show winner. Leave a comment and tell me why.
Glassex ad via Ads of the World. UNICEF ad via Dark Roasted Blend. Wendy's ad via Ad Goodness.
