5 posts tagged “ambient”

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A Truly Big Idea

May 21, 2007
3 comments

I love this. To promote inflatable beach toys for the summer, Toys 'R' Us turned an advertising kiosk/column into an air valve for the entire world. What a fun and simple idea from Grey Worldwide, Duesseldorf.

Via AdGoodness.

Clever Elevator Ads—Up or Down?

May 11, 2007
4 comments

Superman Returns

Kill Bill

Golds Gym

First off, I'm not entirely convinced these elevator ads are real. The tubes that comprise the Interwebs are chock-full of fake ads these days (mostly made by clever students looking to dupe us old timers and take our jobs while we're not looking—I SEE YOU OVER THERE!). Nevertheless, I present all three of the above concepts as an intellectual curiosity. And I ask you: Are you cool with this? I mean, these are pretty clever ideas. I used to feel that an advertiser can invade my space a bit if he or she offers me a little something in return. Even a smile will do. But is a smile payback enough for not only invading our elevator space, but overpowering it? Personally, I don't feel entirely comfortable sharing tight spaces with scantily clad men, so that third concept is not my favorite. And ever since I was duped into clicking on a certain email web link back in 1995 or so, I don't do well with anything involving hands and pulling.
So what do you think? Is this kind of advertising too invasive? Or is it a fun advertising experience? Seriously, I'm not sure I know the difference anymore.

Via Medialne.

Drive One Day Less...

Apr 23, 2007
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WWF China

"Drive one day less and look how much carbon dioxide you'll keep out of the air we breathe." Nice ambient advertising from the World Wildlife Federation. Sometimes a straightforward and powerful demonstration is the best possible approach.

Via Gizmodo.

What a Great Idea

Mar 22, 2007
1 comment

Reynolds Wrap

Now here's an ambient campaign I really like. To me, this idea is fun and doesn't ruin the streetscape (no more obtrusive than an awning sign, really). And it really reinforces the brand promise of strength and convenience. From Saatchi & Saatchi. Via Adrants.

Heady Days for the Typewriter Industry

Mar 16, 2007
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FedEx Kinko's

Not sure what to think about this street campaign for FedEx/Kinko's by BBDO. Okay, you can buy office supplies at FedEx/Kinko's. Including, apparently, this product nobody has used or even seen since 1989. Look at the young guy in the lower photo. As far as he knows, that bottle of typewriter correction fluid is actual size. I'm not even sure the creative team knows what that stuff does. Another execution in this same campaign shows a giant highlighter that has just painted a curb yellow. That makes sense. But this archaic bottle of correction fluid hasn't corrected anything. Creative, yes. A little forced, yes. On strategy, I'm not so sure.

And do we really want our street corners taken over like this? Really?

Via AdverBox.