2 posts tagged “business idea”

Every store owner knows the power of grand openings. If you play your cards right, there'll be dignitaries cutting ribbons out front, coverage in the local newspaper, and a flood of curious customers coming through the door. After that, the buzz dies off and, if national statistics are anything to believe, you're on a slow and steady course to going out of business in the next two years. But what if you could harness the power of the grand opening forever? That's just what Ben and Hall Smyth are trying to do with GrandOpening on the lower east side in New York City. Every three months, their tiny storefront will become something new. Right now, it's PONG, the only single-table ping pong parlor in world history (I didn't have time to research that, so I'm just guessing). What will GrandOpening become three months from now? Ah, the fun is in not knowing.


Via The Cool Hunter.

Radio gave us free music for putting up with advertising. Network television gave us free programs in exchange for sitting through ads. Now, thanks to an entrepreneurial group of Japanese college students, students can get free photocopies. Each blank page of slightly heavier paper stock (to eliminate bleed-through) carries an ad on the back. According to Springwise, the free copiers have been placed around a few dozen campuses in Japan—and are a bit hit with students and advertisers alike. Sounds like a great business opportunity for any student. You know, I just love it when advertising is opt-in and reciprocal like this. Now, can we please get something in exchange for sitting through all those ads before a movie?